Karen Spinner
Content strategist and tool builder
I combine 15+ years of B2B content experience with hands-on software development to create compelling content and useful tools.
Professional Summary
I specialize in translating complex technical concepts into clear, engaging content for business and technical audiences. My work spans thought leadership, case studies, white papers, and product messaging for companies like Adobe, ChargePoint, Confluent, HP, and VidMob.
More recently, I've been building software tools that solve real problems for researchers and content creators. I use AI-assisted development to ship production applications while documenting the process through my newsletter, Wondering About AI.
Experience Highlights
Key achievements with measurable outcomes
Revenue Growth
Grew content services revenue at The Argonaut while producing 250+ content assets annually for Fortune 500 clients.
Shipped to Production
Built and launched Future Scan, CarouselBot, Prompt Collector, Substack Reader, and Newsletter Audit using Python, Django, and JavaScript.
Audience Built
Grew Wondering About AI to 1,900+ subscribers and 2,400+ followers, reaching #5 on Substack's Rising list for Education.
B2B Tech Experience
Content strategy and team leadership roles. Managed writers, freelancers, strategists, PMs, and designers across hundreds of projects.
What I Do
Content Strategy
Planning, writing, and managing thought leadership campaigns
Tool Development
Building web apps and Chrome extensions with Python and JS
AI Integration
Practical applications of AI for content and research workflows
Team Leadership
Managing writers, designers, and cross-functional teams
What Colleagues Say
A multi-talented force: expert writer, sharp strategist, and skilled project manager. Her keen grasp of complex concepts—and how to transform them into effective content—made her an invaluable collaborator.
A poised, smart, and creative thinker. She knows how to strategize and develop content to solve whatever client challenge is thrown at her, even under immense pressure.