Our founder is personally involved in most projects. We scale through a network of freelancers and partners.
Warning: We may not be the right fit for you.
"Because we've always done it that way" isn't a good enough reason for us. We'll push you to try new things and adapt strategies based on performance data.
You'll work directly with experienced writers, researchers, and strategists, not just account managers.
We'll tell you when we don't have the answer or your content idea is unlikely to achieve your goals. We also share exactly how we use AI to support client work.
We are excellent interviewers, and we capture valuable insights from your customers and subject matter experts that can be used across many content projects.
We understand that audience preferences are always changing. Content that works today may be less effective tomorrow. But we we believe that the most effective content is always:
Reflecting your brand's unique voice and expertise, rather than generic industry jargon that sounds like everyone else.
Providing genuine insight or utility to your audience that they can't easily find elsewhere or generate with basic AI tools.
Speaking in the same recognizable brand voice across channels and formats.
Produced using a consitent process that may or may not rely on AI, but always clearly defines roles and responsibilities and streamlines (without eliminating) human review cycles.
Our work integrates AI tools and processes where they enhance these principles, never where they compromise them.
We are a small organization consisting of Karen, our founder, and fractional operations, research, UX, and writing leads.
In addition, we work with a network of experienced freelancers and partners, which means we can help whether you need ad hoc writing assistance or an ambitious content plan that requires custom research, AI tool development, or even 50 or more deliverables
We assemble a customized team for each client.
We begin by understanding your content challenges, goals, and point of view.
We build a tailored team from our network of specialists.
We partner with you to define workflows and establish a detailed timeline.
We may, or may not, use AI to accelerate your work. But we will never use it without your prior knowledge and approval.
Good Bloggy is our AI content platform designed specifically for creating high-quality, long-form B2B content. Unlike chatbots that are great for generating short snippets, Good Bloggy is designed to produce longer drafts while preserving your authentic voice.
Of course, we don't have to use AI when working on your projects. You can specify 100%-human content for some or even all of your work.
Easily writes 1,000+ word articles with consistent voice throughout the entire piece.
Maintains individual writer voices and brand authenticity throughout the content.
Typically delivers 2-4x faster content production while maintaining quality standards.
Schedule a free consultation to discuss how we can help you create originality-first content that will shine like a beacon in a sea of slop.
Book a Free 30-Minute Consultation