Karen Spinner
Delivering great content for B2B tech companies by any means necessary.
Companies I've Worked With
Areas of Expertise
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B2B Thought Leadership
Writing long-form, original content and messaging based on interviews with subject matter experts
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Content Program Design
Creating editorial strategies closely aligned with business objectives
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AI Content Strategy
Implementing AI content writing solutions that preserve brand authenticity
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Content Operations
Building scalable content processes and workflows
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Content Technology
Developing AI-powered content creation tools for B2B use cases
My Story
For over 15 years, I've helped B2B technology companies develop and implement content strategies. When generative AI emerged, I began exploring its potential to support content creation workflows. While it showed promise for accelerating certain tasks, I also discovered clear limitations: fabricated facts and citations, difficulty capturing authentic brand voice, and challenges maintaining coherence across long-form narratives.
These insights led me to co-develop Good Bloggy in 2024—a platform designed to enhance (not replace) human writing capabilities. Good Bloggy supports distinctive writing styles, integrates brand style guides, and implements a structured process from brief to draft, helping ensure the final product authentically represents your brand voice.
At the same time, I've been thinking about what AI will mean for the future of content marketing overall. Data show (1) the internet is filling up with bland AI-generated copy and (2) traditional organic search strategies are delivering lower returns. Surfacing a new product or business is objectively harder than it's ever been.
How do we handle this new reality? Honestly, I'm not entirely sure. But I believe at least part of the answer is to create content so unique and so interesting that it will rise above the sea of AI-generated slop and get attention in any channel. In my role as Founder of Good Content, I encourage clients to consider the purpose behind every piece of content, take bold risks, and always measure the results.
"The future of content is original, groudbreaking, and maybe a little weird."
About Good Bloggy
As co-founder of Good Bloggy, I'm focused on continually testing and refining the tool to make it better for me and my clients.
The Problem
Today's generative AI tools produce generic content. They speed up production but often at the cost of the unique voice and expertise that makes content truly valuable. Content teams find themselves choosing between authenticity and efficiency.
Our Solution
Good Bloggy creates writer identity models that preserve individual writing styles while leveraging AI to increase productivity. Writers maintain their voice and expertise while producing more high-quality content in less time.
In addition to the technology platform, we provide strategic consulting to help teams implement effective AI content workflows that maintain brand voice consistency while dramatically improving efficiency.
My Approach to AI-Centric Content Strategy
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Authenticity First
AI should enhance your authentic voice, not replace it. I help teams implement AI in ways that preserve what makes their content special while dramatically increasing output. I also encourage teams to ask if they really need more content, or just better content.
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Strategic Integration
Effective AI implementation starts with clear strategic objectives. I ensure AI tools support your broader content goals rather than simply replacing human effort with automation.
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Human-AI Collaboration
The most effective content comes from optimal collaboration between humans and AI. I design workflows where each contributes their strengths—AI for efficiency and humans for creativity and judgment.
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Measurable Results
AI implementation should deliver tangible business outcomes. I help teams track metrics that matter, from content output and efficiency gains to lead generation and revenue impact.
